Your first workshop signup funnel, without the chaos

You do not need a complex marketing stack to invite people to a workshop. You need one clear promise, a place to register, and a helpful follow-up.

1. Write a specific offer

Finish this sentence: “In this [duration]-minute workshop, [audience] will learn to [measurable outcome] without [common obstacle].” Avoid guarantees you cannot substantiate.

Example: “In this 45-minute workshop, independent coaches will build a three-email follow-up plan without purchasing multiple marketing tools.”

2. Create one registration page

A clear registration page needs a headline, workshop date and timezone, three learning outcomes, a short instructor introduction, an email signup form, and plain-language permission for the email updates people will receive.

Use one strong action: Reserve my free place. Don't distract people with four competing buttons.

3. Set up a thank-you page

Confirm registration, repeat the workshop date and timezone, explain where joining instructions will arrive, and provide a contact method if something goes wrong.

4. Connect an opt-in email sequence

In a funnel platform such as Systeme.io, connect the signup form to an email campaign or workflow. Configure the appropriate opt-in trigger, delays, and emails. Send a test registration to your own address and verify the sequence works before inviting real visitors.

1. Immediately: Registration confirmation and practical details.
2. After one day: One useful tip related to the topic.
3. After three days: A simple example or exercise.
4. Before the event: Reminder with correct time and access details.
5. Afterward: A helpful recap and optional next step.

Use timings appropriate for the date of your event. Don't schedule a pre-event reminder after an event has already finished.

5. Test the experience as a visitor

• Open the page on mobile and check the signup button.
• Register with a test email you control.
• Confirm the thank-you page and registration email appear.
• Check links, dates, timezone, sender identity, and unsubscribe functionality.
• Make sure new subscribers have knowingly consented to the messages.

6. Measure what actually matters

Start with four numbers: landing-page visitors, registrations, registration rate, and workshop attendance. After you have real traffic, improve the weakest step rather than endlessly generating more posts with AI.

7. Choose tools based on needs, not commissions

Systeme.io is one possible starting point because its free tier includes landing-page funnels and email capabilities. Check its current limits, payment integrations, and policies before adopting it. Other tools may fit you better, and there's no requirement to buy anything to use the free templates on this site.

Affiliate disclosure: The Systeme.io link may earn this site a commission if you purchase a qualifying paid plan. We are independent, and our recommendation is not a guarantee of results.

Additional reading: Systeme.io official pricing · Official help center